Every business needs to have a solid online presence, from small retailers to large-scale enterprises. When you have a business website, you take a step forward towards generating brand awareness, increasing your sales with a virtual storefront, and effectively engaging and learning with your target audience.
But creating a web presence and getting chunk loads of traffic from those sites are not the same thing.
So, how do you ensure that your business is getting relevant traffic online once you have created a professional website?
Yes, there are free ways to generate heavy traffic to your website. The good news is that there are many ways to achieve incremental website traffic. Even better, you can do so without burning a hole in your pocket.
Sure, these organic methods take time to return results, but they are much more sustainable than paid methods and deliver long-term results. Now that does not mean that you can discard the paid methods. After all, 57% of organizations used a hybrid advertising model to increase their sales.
Listing your business online means nothing if the right set of people doesn't find your business. At the very least, your target audience must get familiar with your business, even if they aren't buying from you initially. Eventually, you can create strategies to flow them through the sales pipeline and nurture them to convert them from leads to customers.
In this article, we will aim to explain how to maximize your online exposure so that your business gets found online by your target audience.
Let us take a look at the free ways to get traffic to your site:
Have you ever thought to yourself, why do so many websites create blogs on a regular basis?
That is because it works!
The primary purpose of blogging should be to provide information to your customers, educating them about your industry and the latest trends affecting the market. Create purposeful, high-quality content with the right infusion of focus and long-tail keywords.
Make sure you write an irresistible headline that sparks interest and curiosity in the user and accompanies your blogs with compelling visuals to engage your target audience.
We see many businesses that don't optimize their Google Business profiles. A common misconception is that Google My Business doesn't do much good except for local searches.
Let us run you through some stats here. Businesses that complete their Google My Business (GMB) profiles get considerably more web traffic than those that don't. Why so?
That's because once you include the link to your website on Google My Business Profile, it creates an additional flow of traffic in the form of visitors who check out your profile. Additionally, if you optimize your profile well, users may directly contact you from the GMB profile rather than visiting your site and then contacting your business.
Whether you're a small business or a billion-dollar company, you can easily set up your GMB profile without any additional cost and drive high-quality traffic to your site with enhanced visibility.
On-site optimization refers to the SEO tactic applied across your website's pages to increase its SEO-friendliness. On-Page optimization includes:
Though on-page optimization may seem time-consuming but goes a long way in improving your rank in search results and getting more site visitors.
Backlinking means adding links to your website from other sites. And we aren't talking about just any website. The focus here should be to include links from high-quality and relevant websites.
Links from influential sources with niche relevancy can work wonders for your business. When you link your site with industry influencers, you get multi-fold benefits.
Firstly, you showcase your business website to a wider audience, which means more people are familiar with your business.
Secondly, these links from authoritative sources also drive high-quality traffic to your website with better conversion opportunities.
Thirdly, when search engines like Google recognize these inbound links to your site, it increases the trust factor around your brand. This leads to improved SERP rankings, which in turn leads to additional traffic.
Social media has been a boon for businesses and marketers around the globe to connect with their customers on a personal level. It gives you the chance to create unique content to engage your target audience and open a line of communication with them.
But the biggest advantage of social media is that social sites are free marketing mediums that can drive a lot of traffic to your website.
You can create a free account on popular platforms like Facebook, Instagram, LinkedIn, TikTok, etc., and promote your website pages on these social sites. Thus, you can generate brand awareness and engagement among your followers by posting on social media, luring them to visit your site, and turning them into potential leads.
Landing pages are web pages that contain specific calls to action that you intend your users to take. Landing pages contain targeted messaging with appealing content and calls-to-action that eases your site visitors into the sales funnel.
Email marketing is the second most effective marketing strategy for building brand awareness. Mailing newsletters, brochures, company news, and offers to your customers can immensely boost your site's traffic and establish a communication chain with your customers. Include useful information and link to your web pages where you can further nurture your customers.
Add a compelling subject line to your email copy to ensure maximum click-through rates.
These were some free marketing tactics to boost your website traffic. Though these will take time, eventually, you can get sustainable results with an improved ROI. Moving ahead, let's take a look at the paid forms for generating traffic to your website:
Search engines like Google allow you to display your advertisements on search results, which feature on top of the SERP. You can bid for relevant keywords and apply additional filters to hyper-target your audience.
The exposure you'd get by featuring on top of SERPs is unparalleled. You can get massive traffic to your site instantly and give boost your sales and revenue. Moreover, you only have to pay when someone clicks on your ad, ensuring that you're only spending when someone clicks on your ad.
When it comes to social media, you pay to feature on relevant feeds of your target audience. Social media platforms like Facebook and LinkedIn are excellent tools to run your advertisements, both platforms having superb targeting tools that allow you to narrow down your potential customers.
Retargeting is an influential strategy for e-commerce businesses. People who have already visited your ads, website, or landing page are potential customers who are interested in your products and services but haven't yet bought from you. Retargeting is the marketing tactic to lure such prospects once again to compel them to complete a specific call-to-action.
Getting chunk loads of traffic is the main reason why businesses create their own website. Every entrepreneur dreams of having a sales funnel prospect at all three levels completely occupy that.
But getting enhanced traffic won't happen overnight. At the same time, there's no point in getting such huge traffic if your visitors aren't engaging with or converting for your business.
Using free strategies to boost traffic is a great way to start. But, in time, we recommend using both free and paid tactics to get relevant traffic with more chances of conversions.