A well-organized eCommerce website is similar to a mall store, where the first impression counts. A stunning display will attract customers, and a well-organized store will inspire them to browse and buy. Cluttered and disorganized stores discourage customers from walking in, and they will lose sales. Unlike other websites, eCommerce websites require additional considerations, such as SSL configuration, payment options, site architecture, design, page load speed, and photography. In addition, if your store does not have adequate server resources, it may significantly slow down or crash.
Use SEO techniques so that your pages receive a higher ranking and shoppers find you. PageRank is still a vital factor for traffic. The CTR drags out more than half from the first position to the second in the search results.
Site performance and page load speed also affect user experience and Google's ranking. Impatient shoppers abandon slow sites quickly. According to one statistic, 40% of shoppers leave the site if it takes longer than three seconds to load.